Unit 1: Introducing Google Analytics
- Lesson 1: Why digital analytics?
- Lesson 2: How Google Analytics works
- Lesson 3: Google Analytics setup
- Lesson 4: How to set up views with filters
Lesson 1: Why digital analytics?
Lesson 2: How Google Analytics works
https://support.google.com/analytics/answer/6383007?hl=en
Lesson 3: Google Analytics setup
https://support.google.com/analytics/answer/1008015?hl=en
Lesson 4: How to set up views with filters
https://support.google.com/analytics/answer/1034823?hl=en
https://support.google.com/analytics/answer/1009714?hl=en
Unit 2: The Google Analytics layout
- Lesson 1: Navigating Google Analytics
- Lesson 2: Understanding overview reports
- Lesson 3: Understanding full reports
- Lesson 4: How to share reports
- Lesson 5: How to set up dashboards and shortcuts
Lesson 1: Navigating Google Analytics
https://support.google.com/analytics/answer/6382998
Lesson 2: Understanding overview reports
https://support.google.com/analytics/answer/6382999
Lesson 3: Understanding full reports
https://support.google.com/analytics/answer/6383012?hl=en
Lesson 4: How to share reports
https://support.google.com/analytics/answer/6402137
Lesson 5: How to set up dashboards and shortcuts
https://support.google.com/analytics/answer/6383003?hl=en
Unit 3: Basic Reporting
- Lesson 1: Audience reports
- Lesson 2: Acquisition reports
- Lesson 3: Behavior reports
Lesson 1: Audience reports
https://support.google.com/analytics/answer/6383004?hl=en
Lesson 2: Acquisition reports
https://support.google.com/analytics/answer/6382985?hl=en
Lesson 3: Behavior reports
https://support.google.com/analytics/answer/6382988?hl=en
Unit 4: Basic Campaign and Conversion Tracking
- Lesson 1: How to measure Custom Campaigns
- Lesson 2: Tracking campaigns with the URL Builder
- Lesson 3: Use Goals to measure business objectives
- Lesson 4: How to measure Google Ads campaigns
- Lesson 5: Course review and next steps
Lesson 1: How to measure Custom Campaigns
https://support.google.com/analytics/answer/6383005?hl=en
Lesson 2: Tracking campaigns with the URL Builder
https://support.google.com/analytics/answer/6385286?hl=en
Lesson 3: Use Goals to measure business objectives
https://support.google.com/analytics/answer/6383000?hl=en
Lesson 4: How to measure Google Ads campaigns
https://support.google.com/analytics/answer/6382975?hl=en
Lesson 5: Course review and next steps
https://support.google.com/analytics/answer/6382986?hl=en
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