ORM (Online Reputation Management):-

In today’s age of advanced technology, costumers are becoming smart. They now prefer to check the online reviews before availing any services or products of a brand. This is where the negative results and reviews on the first page of Google search results can impact a brand and its marketing negatively. This can lead a business to a situation where it loses its potential clients and hence, the opportunity to grow.
Online Reputation Management (ORM) plays an important role in digital marketing, by providing numerous ways that help brands in creating a positive online perception (understanding & awareness). It ensures that people find the right material when they search about a brand.

Useful Online Reputation Management Activities

Content Management :- Content plays very big role in ORM. You can publish images, content, videos, and podcasts.
SEO: You can do SEO, which is the process of increasing the visibility of a website on the search engines. Get more natural traffic, free traffic and promote our services or product on search engines.
Social Profile Management:- One of the most powerful (and easiest) methods to begin to control your reputation in the search engine result pages (SERPs) is to create social profiles on major social media websites.
Platforms: There are different platforms to publish content, including Twitter, Facebook, LinkedIn, blogs, directories, forums, and YouTube.
creating positive SEO-friendly content of a brand to feature in top search pages.
ORM involves inserting new content on-line that pushes previous or unwanted content lower in search results.