Unit 1: Introducing Google Analytics

  • Lesson 1: Why digital analytics?
  • Lesson 2: How Google Analytics works
  • Lesson 3: Google Analytics setup
  • Lesson 4: How to set up views with filters

Lesson 1: Why digital analytics?

 

Lesson 2: How Google Analytics works

 

https://support.google.com/analytics/answer/6383007?hl=en

Lesson 3: Google Analytics setup

 

https://support.google.com/analytics/answer/1008015?hl=en

Lesson 4: How to set up views with filters

https://support.google.com/analytics/answer/1034823?hl=en

 https://support.google.com/analytics/answer/1009714?hl=en

Unit 2: The Google Analytics layout

 

 

Lesson 1: Navigating Google Analytics

https://support.google.com/analytics/answer/6382998

Lesson 2: Understanding overview reports

https://support.google.com/analytics/answer/6382999

Lesson 3: Understanding full reports

https://support.google.com/analytics/answer/6383012?hl=en

Lesson 4: How to share reports

https://support.google.com/analytics/answer/6402137

Lesson 5: How to set up dashboards and shortcuts

https://support.google.com/analytics/answer/6383003?hl=en

Unit 3: Basic Reporting

 

Lesson 1: Audience reports

https://support.google.com/analytics/answer/6383004?hl=en

Lesson 2: Acquisition reports

 

https://support.google.com/analytics/answer/6382985?hl=en

Lesson 3: Behavior reports

https://support.google.com/analytics/answer/6382988?hl=en

 

 

Unit 4: Basic Campaign and Conversion Tracking

  • Lesson 1: How to measure Custom Campaigns
  • Lesson 2: Tracking campaigns with the URL Builder
  • Lesson 3: Use Goals to measure business objectives
  • Lesson 4: How to measure Google Ads campaigns
  • Lesson 5: Course review and next steps

 

Lesson 1: How to measure Custom Campaigns

 

https://support.google.com/analytics/answer/6383005?hl=en

 

Lesson 2: Tracking campaigns with the URL Builder

https://support.google.com/analytics/answer/6385286?hl=en

 

Lesson 3: Use Goals to measure business objectives

 

https://support.google.com/analytics/answer/6383000?hl=en

 

Lesson 4: How to measure Google Ads campaigns

 

https://support.google.com/analytics/answer/6382975?hl=en

Lesson 5: Course review and next steps

https://support.google.com/analytics/answer/6382986?hl=en