What is Social media marketing ? :- it is marketing in which we use social media platforms to connect with our target audience to increase your Brand awareness, Audience Engagement, increase sales, and drive website traffic.

In this social media marketing we publish high quality content in the form of text , images ,videos on Social Media platforms facebook , instagram,linkedin, twitter ,youtube , tiktok to attract & engage our Audience.

First of all understand What does a Social Media Marketer Do?

increase Brand awareness of product & Brand .( increase reach , impression, profile visit )


increase audience engagement
( increase like ,comment, share ) for particular brand & organization.


increase audience(increase followers, subscriber) for brand and organization.


convert their audience into business leads(Generating enquiries for products and services) .


help company to convert this business leads into sales.
Making interaction with audience to solve queries social media platfroms like facebook , linkedin , instagram.

Increase website traffic , video views promotion , Mobile Apps promotion , increase business conversion.

Improve Knowledge & Skills :-

Start Learning about social media from popular blogs like Agora PulseBufferHubSpotSocial Media Examiner,

you can get more knowledge about facebook from
https://www.facebook.com/business

and for linkedin best for B2B you can learn from

https://business.linkedin.com/marketing-solutions/blog

for twitter
https://blog.twitter.com/

for instagram :-

https://business.instagram.com/

for pinterest

https://business.pinterest.com/en

youtube marketing :-

https://academy.hubspot.com/courses/youtube-marketing

you must learn about tools like buffer.com,
https://hootsuite.com/ which is used to manage social media content & Analysis.

you must learn tools like canva.com which is easy to create post image , cover image for your social media pages and posting.

learn about Google Analytics to track website visitor from social media

you can learn it from :-

https://analytics.google.com/analytics/academy/

To make social media audit & analysis use learn tool likes
https://socialblade.com/

Learn about social media competitors analysis:-

which type of content they are posting which hashtags they are using and check their post engagement of each post to get idea which kind of post you should post on your social media platforms.

use tools like buzzsumo.com and
https://sproutsocial.com/ ,
https://socialblade.com/

Learn about what Makes effective post:-

http://blog.ommaurya.com/2018/05/what-makes-effective-post.html

Understand target audience:-

http://blog.ommaurya.com/2017/12/Understanding-your-target-audience.html

Social media content plan :-

http://blog.ommaurya.com/2017/12/schedule-social-media-content-plan.html

check your ideal frequency to post on social media platforms.

http://blog.ommaurya.com/2017/12/the-ideal-frequency-to-post-to-social.html

Social Media Marketing Paid Campaigns:-

Learn How to run brand awareness , website traffic , video views , Mobile apps promotion , Lead generation campaign in facebook , instagarm , linkedin, tik tok & other popular social media platforms.

for facebook & instagarm advertising learn from facebook Blueprint:-

https://en-gb.facebook.com/business/learn

& facebook Lead Generation campaign

Learn How to run linkedin lead generation campaign

how to run paid campaign for youtube marketing from

https://creatoracademy.youtube.com/page/home

Register for free digital marketing career guidance.