PPC is short for pay-per-click advertising, a system that enables you to advertise on Google, getting your message out to your target audience of people searching for products, services, or information that you are providing.
Some of your day to day duties as Google Ads PPC executive:-
*Creating ad campaigns
*Writing ad copy
*Running ad campaigns in Google Ads and Bing Ads
*Running A/B tests
*Defining and redefining the target audience
Step By Step Process to improve your PPC Campaign skills in Google ads.
(1)Most important to Collect Product and services information & according to products and services
Make ready your campaign structure first & Create very specific ad groups for example you have client who want to advertise his cleaning services business & he services list :-
Then you will create campaign structure according to category of services. as given below.
(2)first understand Keywords research process in Google ads keywords planner tool and check paid difficulty of each keywords
using ubersuggest.com tool
Understand about all keyword match type in google ads
read about keyword match types
(3)Get Idea about text ads by searching all keywords and check which kinds of ads are coming on each searches.
note down theri headings and description and call to action words.
this will help you to prepare most relevant ads for your campaign.
(4)Learn about all Important Google ads PPC Metrics:-
Cost per click
landing page exprience
Cost per conversion
Return on ad spend
(5)now start learning how to setup ppc campaign in google ads