Advance Diploma in Digital Marketing Course  

• Learn 41+ Digital Marketing Modules.
• Our Digital marketing Course covers all the required digital marketing modules required for the industry.
• Google Fundamentals Certification which makes you more employable compared to others
• We also refer you to our partnered companies and startups to assist you 100% to get placed

Module 1: Marketing Branding Fundamentals

• What Is Marketing?
• Types of Marketing
• What is Digital Marketing?
• Understanding Digital Marketing Platforms
• Digital Marketing Funnels
• Digital Marketing Strategy designing
• Digital Marketing Booster
• What Is Marketing?
• Types of Marketing
• What is Digital Marketing?
• Understanding Digital Marketing Platforms
• Digital Marketing Funnels
• Digital Marketing Strategy designing
• Digital Marketing Booster

. Module 2: Digital Marketing Techniques.

• Introduction Digital Marketing Techniques
• SEM , SEO, PPC,SMM, SMO etc.

Module 3: Website Planning & WordPress

• HTML,CSS & Java Scripts Basics
• Understanding Website Structure
• Domain & Hosting Purchase
• Introduction of WordPress
• Installation WordPress-Local host & Server
• Understanding WordPress Dashboard
• Installing & Customizing Them
• Creating post, menu & Pages
• Adding Widgets
• Installing Required Plugins
• Website Pre-Analysis
• Ready To SEO

Module 4: Content Marketing

• Tips To Write Good Quality Contain
• Contain Spinning Techniques
• Article Marketing
• Cross Promotion
• Plagiarism Check Content
• Readability Check Content
• Call To Action Via Contain
• Content Marketing Tool

Module 5: Keyword Research

• What Is Keyword
• Types of Keyword
• Google Keyword Planner
• Keyword Analysis tools
• Keyword Research process
• Google Search Operators
• Competition Analysis

Module 6: Search Engine Optimization(SEO)

• Introduction
• On-Page SEO
• Off-Page SEO
• Local SEO
• News SEO
• Mobile SEO
• White Hat SEO
• Black Hat SEO
• Grey Hat SEO
• Google Algorithms For SEO
• SEO Reports

Module 7: Google Web Master(Google Search Console)

• Adding Website to Search Console
• Search Queries Analysis
• Google fetch
• Site Map
• Internal/External links For Website
• txt Tester
• HTML Secessions

Module 8: Google my business

• Introduction
• How to create list on GM
• Understanding dashboard
• Creating Post
• Local SEO technique.

Module 9: Google Tag Manager

• Adding GTM to your Website
• Configuring Lrigger & Veriables
• Set up Adwords Converson tracking
• Set up google Analytics
• Set up google Remarketing

Module 10 : SEM

• Introduction Search Engine Marketing
• Inorganic Search results
• AdWords & PPC Advertising
• Importance Of Quality Score
• How Does Ad Rank Work

Module 11: Google Ads-(AdWords )

• Introduction on Google Ads CPC
• Types of CPC (Manual CPC, Maximize Clicks, Ecpc).
•  Keyword Research using Google Ads Keywords Planner Tool.
• Google Ads Search, Display Network Campaign Structure.
• Search Network Campaign setup with Manual CPC Bidding and Responsive Search Ads.
• Ads
• Ad Group setup.
• Creating Responsive Search Ads, Responsive.
• Display Ads.
• Estimate First Page Bid Column and Max CPC Bid Management.
•  About Quality Score, Ad Relevance, Landing Page Experience, Expected Ctr.

Module 12: Display Marketing

• CPC, VCPM, ECPC, CPA, CPV Bidding
• Conversion tracking
• Google my client center
• Dynamic search campaign
• Cau only campaign
• Target & Bid, placement

Module 13: Social media Optimization

• Introduction on smo
• Facebook open graph meta tags
• Twitter summary card meta tags.
• Benifits

Module 14: Remarketing & Conversion

• What is Conversion
• Implementing Conversion tracking
• Conversion tracking
• Remarketing Adwords
• Benifits of remarketing stretchable
• Building remarketing list & custom to get
• Creating remarketing campaign.

Module 15: My Client Center

• Introduction
• Set up GMCC account
• Understanding dashboard
• Adding Client Ad account
• Manage Client Ad account
• Reporting

Module 16: Mobile Marketing

• Mobile App introduction.
• Mobile App Store Optimization
• AdWords Mobile marketing & PPC
• Mobile Marketing Methods
• Mobile marketing Strategy Designing

Module 17 : Google Analytics

• Introduction To Google Analytics
• Setup Analytics Account
• Understanding Analytics Dashboard
• Goal Setting & Conversion Tracking
• Types Of Goals
• Bounce Rate
• Integrate AdWords to Analytics
• How Setup Filler
• Traffic Behavioral Flow
• Reporting

Module 18: Graphics Creation

• Introduction To Graphics
• How to create Graphics
• Post, Banner, Creation
• Graphics Tools.

Module 19: Video Creation

• Introduction To Video Creation
• Basics of Video Creation
• Tools & Software for editing
• Editing Video
• Tip for video editing

Module 20 : Introduction To Social Media

• Introduction To Social Media Marketing
• Difference between SMM & SMO
• Designing Social Media Marketing Strategy
• Difference between SEM & SMM
• Types of post & Statistics
• #Tag its Advantage

Module 21: Facebook Marketing

• Introduction To Facebook
• Facebook account set up
• Creating Facebook business page
• Facebook Optimization techniques
• FB Group, Market place
• FB Ad Manage
• FB Remarketing & Conversion
• FB business manager.

Module 22: Instagram Marketing

• Introduction To Instagram
• Why should Instagram
• How to increase followers
• Tips for get good engagement
• Instagram #Tag

Module 23: Video & You Tube Marketing

• You tube marketing Introduction
• Types of video
• You tube video SEO
• Annotations & End Cards
• You tube Channel Analytics.

Module 24: Professional Blogging

• Creating a Blog
• Blog customization
• Blog SEO
• Guest Blogging
• Blog Marketing

Module 25: LinkedIn Marketing

• Introduction to LinkedIn
• LinkedIn for SEO
• Benefit of LinkedIn skewers
• LinkedIn post
• LinkedIn Group
• Finding a job on LinkedIn
• LinkedIn business page

Module 26: Twitter Marketing

• Introduction to Twitter
• Twitter for brand building
• Creating a twitter profile
• Fan engagement on twitter
• Twitter #Tag
• Engaging user on twitter

Module 27: WhatsApp Marketing

• Introduction to WhatsApp
• Top is WhatsApp features
• Introduction on KIP business
• WP business setting
• Ways to WhatsApp Marketing WhatsApp Group & Business

Module 28: Email Marketing

• What Is Email Marketing
• Advantages Of Email Marketing
• Creating Subscribers List
• Terminology Use in Email Marketing
• Email marketing Platform
• Lead Generation Tools
• Bulk Email Marketing
• Creating News Letter

Module 29: Online Reputation Management

• What Is ORM?
• Why Need ORM?
• What We Need To Do In ORM
• Customer Response & Feed Back
• Protect From Fake Profile
• Negative SEO Attack
• Negative Review
• ORM Tools

Module 30: Online Money Earning

• Basic of online money Earning
• How to earn money online
• Top 30 ways to earn money online
• Do & Don’t

Module 31: Affiliate Marketing

• Introduction To Affiliate Marketing
• How To Setup Affiliate Marketing Account
• Affiliate Marketing Platform
• International Affiliate Program
• Earning Money From Affiliate marketing
• Affiliate Marketing Tools
• Case Studies
• Module 33: Webinar Marketing
• Introduction To Webinar marketing
• Understanding Webinar Platform
• Benefits of Webinar Marketing
• Know your first Webinar
• Tips, Tricks to creating Webinar

Module 32: Inbound Marketing

• Introduction To Inbound marketing
• Why Inbound Marketing
• How To Do Inbound marketing

Module 33: Landing Page Optimization

• Conversion Tracking code setup
• Mobile friendly test
• Website loading speed tes.

Module 34: Lead Generation

• Introduction To Lead Generation
• Creating Good Landing pages
• Right Massage to Right Audience
• Capturing Leads
• Targeting Method’s to Capture leads

Module 35: EDP Program

• Creating Business Mind
• Idea Generation
• Decision Making and Business Planning
• Project Building
• Management and Control

Module 36: Quora Marketing

• What is Quora
• Creating Quora Profile
• Questing in Quora
• Answer in Quora
• Generation leads from Leads
• Best Quora techniques for marketing your business

Module 37 : Blogging

• Blogging (blogger.com)
• How to create Blog.
• How to enable Meta Tag Description.
• How to create Post.
• How to optimize a post according to on page SEO Techniques
• Report and Analysis in Blogger.com

Module 38: Digital Marketing Package Creation

• Social Media marketing package
• SEO package
• Website design package
• PPC Marketing Package

 Module 39: Freelancing

• Introduction To Freelancing
• Creating Profile To Freelancing Website
• Best Freelancing Platforms
• Tips & Guideline To getting freelancing Project

Module 40: Digital Marketing Tools

• Image Editing Tools
• Video Editing Tools
• SEO Tools
• Top 10 Digital Marketing Tools

Module 41 : Digital Marketing Interview Question & Answers.

• Interview Preparation
• Resume building.
• Mock Interview
• Tips & Techniques for Interview