Social Media Marketing Course Syllabus

Social Media Marketing

Facebook

• Creating Facebook Brand Page and Facebook Page Insights Analysis
•  Group’s Creation.
•  Joining Other Groups.
• Organic Reach and Engagements.
• Facebook Paid Lead Generation Campaign Setup.

LinkedIn

• Creating Custom Profile URL for LinkedIn.
• Creating Groups and Joining Other Groups.
• Creating Company Brand Page.
• Writing Articles (Pulse).
• LinkedIn Connection and Degree Network.

Twitter

• Creating Custom URL for Twitter Profile.
•  Creating Lists.
• Follow, Tweet, And Re-Tweet, Like, Comment, Engagement And Twitter Analytics.

Instagram

• Profile Setup and Switch To Professional Account (Business Profile).
• Instagram Insights
• Trending Hash tags
• Competitor’s Interaction.
• Audience Engagement.
• Reels & Story Creation.

 Social Media Analytics

•  Facebook page insights.
• Twitter analytics.
• LinkedIn analytics.
• Buffer.com Online Tool Guidance using Trial Version.
• Google Analytics for Social Media Visitors Analysis