Social Media Marketing Goals
(1)Brand Awareness :-
increase brand awareness of any company , product ,services :-
we can use following key performance indicators to measure our brand awareness :
Reach (unique people) ,impression,page views
(2)Increase Audience Engagement:
we can measure this using (like ,comment ,retweet,share,reply ).
this can be measured by using followers ,subscriber ,group members record.
(4)Convert your Audience into Leads (leads means into inquiry for particular service with name,email ,phone )
(5)convert Leads into sales:-
for this follow nurturing process using email ,sms,whatsapp marketing ,cold calling.