PPC is short for pay-per-click advertising, a system that enables you to advertise on Google, getting your message out to your target audience of people searching for products, services, or information that you are providing.

Some of your day to day duties as Google Ads PPC executive:-

*Creating ad campaigns
*Writing ad copy
*Running ad campaigns in Google Ads and Bing Ads
*Running A/B tests
*Measuring conversions
*Optimizing conversions
*Testing keywords
*Defining and redefining the target audience

Step By Step Process to improve your PPC Campaign skills in Google ads.

(1)Most important to Collect Product and services information & according to products and services

Make ready your campaign structure first & Create very specific ad groups for example you have client who want to advertise his cleaning services business & he services list :-

oven cleaning

carpet cleaning

sofa cleaning

mattress cleaning

Then you will create campaign structure according to category of services. as given below.

read about campaign structure

(2)first understand Keywords research process in Google ads keywords planner tool and check paid difficulty of each keywords
using ubersuggest.com tool

read about keywords research

Understand about all keyword match type in google ads

read about keyword match types
(3)Get Idea about text ads by searching all keywords and check which kinds of ads are coming on each searches.
note down theri headings and description and call to action words.
this will help you to prepare most relevant ads for your campaign.

read to improve your ad quality.

(4)Learn about all Important Google ads PPC Metrics:-
Click-through rate
Cost per click
Avg cpc
Quality score
ad relevance
landing page exprience
expected ctr
Cost per conversion
Return on ad spend

read about keywords tips and bidding and budget tips

(5)now start learning how to setup ppc campaign in google ads

read about campaign setup process step by step

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